Small Businesses Can Succeed with Big Strategy.
Small Businesses Can Take Big Action.
Strategy to Grow Revenue Painlessly.
Audience Approach Founders Know Small Business.
Apply Relationship Marketing Strategy To Make Your Existing Marketing Efforts and Budget Go Further.
Our Impact For Outdoor Brands
Over 100 million Americans recreate outdoors, with many participating in more than 5 different categories. Camping, fishing, hunting, overlanding, etc... You know what we're talking about. And most of these consumers are incredibly passionate about 3 or more of those activities. That includes the Audience Approach founders, as you can see from our photo gallery above. We are your customers.
What if you could understand who participates in which outdoor activities relevant to your business? What if you knew how much they spend, when they'll buy again, even where they plan to buy? And what if you could act on that data to start a conversation with them as individuals? You can, and should.
That type of information is called zero-party data and we've been collecting and delivering it to dozens of outdoor brands for years. It's what fuels their next-gen marketing strategies to deliver hyper-personalization while reducing marketing costs and growing revenue.
Our campaigns have engaged over 30 million US outdoor enthusiasts and added nearly 8 million of them to the marketing databases of brands such as Bowtech, Diamond Archery, Leupold, Heartland Bowhunter, Randy Newberg and dozens more.
Own your audience and start beating your competitors on an entirely different playing field. Let Audience Approach reboot your playbook and future-proof your marketing efforts while leveling up your in house skill sets.
Keep scrolling to see some of our solutions and the remarkable results for clients that changed the way they go to market. Forever.
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*Stats per Marigold 2023 Consumer Trends Index
Understand Outdoor Enthusiasts' True Wants and Needs.
Offer a value exchange to collect psychographic zero-party data to acquire new outdoor enthusiasts while learning what your existing customers care about most.
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Use automation to personalize your content, ads and offers resulting in higher revenue while lowering marketing costs over time.
Use Existing Marketing Budgets To Increase Revenue.
Your marketing budgets could be working smarter for you to acquire new consumers.
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Use existing budgets, creative and marketing channels to start conversations with your audience and gather the intel you need to personalize your offerings.
Don't Assume.
Ask, Listen and Then Personalize.
Outdoor brands have a bad habit of assuming they know what consumers want from their products.
The brands stealing market share are asking questions, gathering psychographic zero-party data and then personalizing the message behind their products and services.
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We are proud to partner with Charcuterie Marketing Crew and recommend them to busineseses looking for meaningful Charcuterie Marketing.
Solutions & Case Studies
We have delivered hundreds of solutions to dozens of outdoor brands. There hasn't been a struggle a brand has presented where our services and technology could not provide a measurable benefit. We understand the hurdles in your channels, the restrictions and pressure from retailers, dealers and balancing your own ecom. Below are just a few stories of how we've helped digitize, personalize and elevate the marketing efforts of a few great clients.
GAIN MARKET RESEARCH
RANDY NEWBERG POLLS AUDIENCE, INFORMS HIS OTT STRATEGY
We engaged tens of thousands of Fresh Tracks audience members to determine the appropriate demand for their OTT content launch.
GROW & UNDERSTAND YOUR AUDIENCE
DECKED MIGRATES CRM, STARTS ALWAYS-ON ACQUISITION PLAY
DECKED wanted to understand their TAM and grow marketable contacts to over a million. We built and launched their strategy.
GROW DATABASE, PERSONALIZE MKTG
LEUPOLD GROWS MARKETABLE DATABASE TO OVER 1 MILLION
Over 5 years we grew their marketable contacts and millions of psychographic data to personalize across multiple channels.
ACQUIRE AUDIENCE FROM YOUR MEDIA
HEARTLAND BOWHUNTER MINES TV AUDIENCE INTO DATABASE GROWTH
Award winning TV show converts viewers into digital database to monetize online and prove value to sponsors.
MEASURE MEDIA AND INFLUENCERS
PURE ARCHERY MEASURES TV, PRINT, SOCIAL AND DIGITAL IMPACT
Which channels or influencers are actually meaningful to your bottom-line? We bring clarity to your investments and show you the proof.
