RELATIONSHIP MARKETING SOLUTIONS
Brand growth through stronger customer relationships
VISION
Providing Technology & Services That Connect Brands With Consumers
Advances in AI technologies are empowering brands to build better relationships with their target audiences. This delivers hyper-personalized experiences that differentiate you from your competitors and drive measurable growth.
WE LIVE IN THE NICHES
Since 2016, Audience Approach has built bespoke tech and offered managed services related to acquiring, engaging and monetizing audiences for consumer facing brands.
We are experienced entrepreneurs that have held senior leadership positions in sales, marketing and management across news, outdoor, entertainment and tech verticals.
Whether you're looking to grow your opted-in consumer databases, harness AI to solve internal knowledge gaps or engage consumers with AI solutions that get you closer to your customer, we're here to help and offer measurable results.
AI SOLUTIONS
Through RavenEQ.ai, our AI division, we build and manage AI solutions for internal operations, consumer facing experiences and retail specific use cases. Originally focused on the outdoor industry, our solutions scale all verticals unlocking your brand's knowledge for sales, service and retail channels.
AUDIENCE DEVELOPMENT
Since 2016 we've been acquiring opted-in audiences for dozens of brands to turn personalized email and text campaigns into millions of dollars in revenue. With over 10 million new contacts acquired for our brands, we've mastered the art of using existing marketing budgets to hit your growth goals. Browse our blog to find client stories and thought leadership on what your brand should focus on for growth.
SOCIAL PROOF
Any solution or service is only as good as its clients' stories. Browse our results and case studies from brands, media properties and other organizations we are proud to serve. Learn how forward thinking brands are behaving and then give us a call to learn how we can help you achieve your goals.
What Do Relationship Marketing Solutions Look Like?
At Audience Approach, we help brands turn passive audiences into loyal, high-value customers through data-driven relationship marketing and AI-powered personalization. Our solutions—including strategic services and technology like Raveneq.ai—enable brands to collect zero- and first-party data, then activate it across high-impact channels such as email, SMS, and personalized landing experiences. Whether the goal is to grow a qualified database, increase conversion, or scale one-to-one messaging, we build systems that deepen customer relationships and drive measurable revenue.
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From helping Bowtech book over 1,000 personalized in-store appointments and generate $250,000+ in new revenue, to enabling Leupold to build a database of over 1 million contacts, our strategies deliver business outcomes at scale. We’ve supported DECKED in surfacing $17 million in customer intent through psychographic data and boosted Heartland Bowhunter’s ability to monetize its audience beyond linear TV through first-party acquisition. These relationship marketing programs—amplified by tools like Raveneq.ai—don’t just drive engagement; they create owned audiences that brands can activate repeatedly for long-term growth.